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CategoryProduct Design

Does this scenario sound familiar? A new development team comes together to build the latest feature which is suddenly priority number #1. Grand visions are presented, slick prototypes produced, and graphs showing hockey-stick shaped growth begin to build excitement around what is to be delivered. The nicely ordered backlog is transferred from post-it notes to JIRA, and with a wave of enthusiasm…

“If I had asked people what they wanted, they would have said faster horses.” – Henry Ford. While the past few years have seen many businesses starting digital transformation projects with the aim of becoming more customer focused, 2018 is stacking up to be about building on this foundation by creating even more personalised customer experiences. And for that, we are…