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Posts Written ByDarren Cope

Ian Banks defined an Outside Context Problem as “a problem that hits you not only because no one saw it coming, but because it was so far outside your context that no one could have possibly predicted it.” In business, we see this all the time, we call it a “disruption”. Disruptions are the primary business model for aggressive tech-focused startups. They hit organisations hard because they just can’t see it coming. Not that they don’t see it coming, but they can’t.