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CategoryInsights

  We are living in a new economic and societal model characterised by fast-changing consumer demand and perpetual connectivity. In this model, businesses have to create highly individualised customer experiences and promote instant solutions for users’ problems in order to remain competitive. Because of this, more organisations are becoming aware of the necessity of adaptable processes, structures, behaviours and mindsets — that allows people to recognise and respond…

We tend to think of design as something visual; a logo or the shape of a chair. But the strategies designers use during the creative process – understanding the people you want to help and designing to suit their needs or solve their problems can be applied in a broader context. Design thinking1 has proved highly effective across numerous industries…

Every decision a retailer makes these days, whether it’s about Price, Product, Placement or Promotion revolves around delivering the best possible customer experience to build and retain customer loyalty. The pressure on retailers to deliver these outcomes faster is heightened further by growing competition. In response to mounting pressures, some of Australia’s top retailers have revised their retail strategies to…